Start With Why
Key Principles, Insights and Actionable Exercises
Why do you do what you do? Why do you get out of bed in the morning? And why should anyone care...?
Simon Sinek asked himself these questions many years ago, and he has spent those years seeking the answers. In his bestselling book Start With Why, Simon shares powerful examples of individuals who built wildly successful companies based on passion, vision, and clear mission – their Why.
Through his research, Simon discovered that the most successful and fulfilled leaders were those who identified a mission and then followed it, no matter what. He named this process the “Golden Circle,” explaining that it starts with a vision (the Why), progresses to the implementation stage (the How), and ends with the product or service (the What). Unfortunately, most people and businesses do things the wrong way around, starting with the What and How and ending with the Why, hence the reason they struggle.
In order to live an inspired life, to wake up each morning with a clear sense of why the day matters, and to continuously feel fulfilled by the work we do, we are called to look inside. We are called to start with our why.