Key Principles, Insights and Actionable Exercises
Have you ever fallen victim to unconscious forces that influence your behavior in subtle ways?
We may not be aware of it, but we are constantly impacted by our environment, the technology we’re exposed to, the content and information we digest, and the people we perceive as authority figures — in both healthy and unhealthy ways.
Author Robert Cialdini has spent years researching persuasion and discovering the top psychological principles and unconscious forces that influence our behaviour. In his bestselling book, Influence: The Psychology of Persuasion, Dr. Cialdini discusses key principles such as reciprocation, commitment consistency, social proof, authority, likeability, and scarcity.
Our job as leaders and Conscious Creators is, first, to be aware when we’re being influenced in unconscious ways by mechanisms that contradict our values, and second, to apply and use our own influence consciously. As you’ve heard it before, with great power comes great responsibility.